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Writer's pictureJayme Lach

Behind the Seams: Tweeds’ Journey in the Custom Suit Business

There’s something incredibly powerful about a perfectly tailored suit. Whether it’s the way it molds to your body, making you feel both comfortable and confident, or the attention to detail that reflects your unique style, a custom suit transforms not only the way you look but also the way you feel. And no one understands this better than Tweeds, a custom suit business with locations across Sarasota, Tampa, St. Pete, Orlando, and Naples. 


In this featured vendor blog, we’ll dive into the story behind Tweeds, the values that shape their business, and how they’re revolutionizing the custom suit experience for weddings and beyond.





From Dry Cleaning to Custom Suits: The Birth of Tweeds


The entrepreneurial spirit behind Tweeds, like many great success stories, started from humble beginnings. Before founding Tweeds, Donald Carlson spent seven years working in the dry cleaning industry with his father. From 2012 to 2019, he could be found knocking on doors in affluent neighborhoods, asking residents if they used dry cleaning services. His pitch? Offering to pick up and deliver their dry cleaning at no extra charge.


That door-to-door hustle led to the creation of a thriving dry-cleaning route that spanned multiple cities, with seven vans running daily pick-ups and deliveries. But after seven years of grinding in the dry cleaning business, burnout set in, and Donald began looking for something new—a way to channel his entrepreneurial drive into something fresh and revolutionary.


That’s when Tweeds was born.


With a bold vision in mind, he sold his car, bought a 16-foot box truck, and built a suit shop inside of it. This mobile suit shop laid the foundation for what would soon become Tweeds, a flourishing custom suit business. Today, Tweeds has five brick-and-mortar locations across Florida,including Sarasota, Tampa, St Pete, Orlando & Naples, and they take pride in helping clients look and feel their best through the power of custom-made suits.


What Sets Tweeds Apart in the Wedding Industry?


In a world where off-the-rack suits are the norm, Tweeds stands out by offering something truly unique: custom-made suits built from scratch. When a client walks into one of Tweeds' beautifully designed stores, they’re not just browsing through ready-made options. Instead, they’re guided by a style consultant who helps them design the suit of their dreams, tailored specifically for their big day.


From the fabric to the stitching, buttons, and lining—everything is customizable. Whether you’re looking for something classic or contemporary, understated or bold, Tweeds has the expertise to bring your vision to life. This level of personalization and craftsmanship sets Tweeds apart, making them a top choice for grooms and wedding parties looking to make a statement on their special day.


Wedding Suits: A Growing Trend


Weddings are undoubtedly a big part of Tweeds' business, and for good reason. A wedding is one of the most important days in a person’s life, and it’s the perfect occasion to invest in a custom suit that will not only look sharp on the wedding day but can also be worn for other important events.


“We love doing wedding suits for our clients,” Donald explains. “A wedding is a great time to invest in a custom suit that can be worn for years to come.”


This philosophy aligns with Tweeds' commitment to quality and longevity. A well-made suit is an investment that can last a lifetime if properly cared for, and Tweeds ensures that their custom suits are built to withstand both time and trends.


Turning Challenges into Opportunities


No business is without its challenges, and Tweeds is no exception. However, the mindset that challenges are simply opportunities in disguise has allowed Tweeds to grow and evolve in the face of adversity.


“We look at every challenge as an opportunity,” Donald says. “It’s a chance to grow, improve our client experience, and keep pushing ourselves to be better.”


This attitude has helped Tweeds stay resilient and innovative, even in a competitive industry. By viewing obstacles as chances to refine their processes and enhance their offerings, Tweeds continues to thrive and provide an exceptional experience for every client.


Building The Dream Team


The Tweeds journey has not been a solo one. Over the past two and a half years, Donald has carefully built a dedicated team of style consultants and tailors, many of whom were old friends or loyal clients. This close-knit team shares a passion for helping people look and feel their best, and their commitment to the business is palpable in everything they do.


“I get to work with great, motivated individuals every day, and together we’re building something truly special,” Donald shares.


This strong sense of camaraderie and shared vision has been a driving force behind Tweeds' success. The team’s genuine passion for the craft of tailoring and the relationships they’ve built with their clients have become the backbone of the business.


Core Values: Integrity, Respect, and Client Relationships


At the heart of Tweeds' business model is a set of core values that guides everything they do: integrity, respect, and a



focus on building lasting client relationships. These values are evident from the moment a client walks through the door, where they’re greeted with warmth and treated as more than just another customer.


“Every client that walks through our door, we want to give them an amazing experience,” Donald says. “We do our best to build a relationship with them because we know that it’s not just about selling a suit—it’s about creating a connection.”


This emphasis on personal relationships has helped Tweeds build a loyal client base and a strong reputation in the wedding industry. Their commitment to integrity and respect ensures that every client leaves feeling confident, satisfied, and excited to wear their custom suit.


Expanding the Tweeds Legacy


With five locations in Sarasota, Tampa, St Pete, Orlando & Naples. already established and a reputation for excellence, the future of Tweeds looks bright. As the company continues to expand its presence in Florida and beyond, the goal remains the same: to help clients look and feel their best in suits that are as unique as they are.


From weddings to other special occasions, Tweeds is committed to providing a personalized and luxurious experience for every client. Whether you’re getting married, attending a black-tie event, or simply want to invest in a well-made suit that will stand the test of time, Tweeds has you covered.


Experience the Tweeds Difference


Looking to invest in a suit that’s tailor-made for you? Visit one of Tweeds' five locations in Sarasota, Tampa, St. Pete, Orlando, or Naples and sit down with one of their expert style consultants. Together, you’ll design a custom suit that’s perfectly suited to your style, your occasion, and your personality. 


With Tweeds, you’re not just buying a suit—you’re investing in an experience. Book your consultation today and discover the Tweeds difference for yourself.




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Tweeds continues to redefine the custom suit experience with a focus on craftsmanship, personalization, and unparalleled client care. From their humble beginnings in a mobile truck to five flourishing locations, they’ve proven that a great suit is more than just clothing—it’s a reflection of who you are.


And with every custom stitch, button, and lining, Tweeds ensures that you look and feel your absolute best, no matter the occasion.


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